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Services / Social Media

Social media management

Show up consistently where your customers already scroll. We plan, create, and post on-brand content across the platforms that fit your business, so your social presence builds trust and stays active without eating your week.

Get a free social media review

We look at your pages, or the lack of them, tell you where your customers actually spend their time, and what we would post first. Free, and no sales script.

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    5-star services

    Or call (432) 301-9327

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    Social media

    What social media management is

    Someone planning, writing and posting for your business every week, answering what comes back, and sending the real leads to you.

    The job we take off your plate

    Your customers check your social media before they call you, and what they find there decides whether they bother. Most owners know they should be posting. The problem is everything after that: what to post, when to find the time, and who's answering the messages while you're running the actual business.

    That's the job we take off your plate. We run your social media so your online presence matches the quality of your work, on the platforms that fit your business, tied back to your Google Business Profile and your website so the whole thing compounds. You get your evenings back.

    What the monthly work includes

    • A posting plan built around your real work
    • Posts written and published every week, on a schedule
    • Photos and short videos from your jobs, tidied up
    • Comments, messages and reviews answered
    • Quote requests routed straight to your phone
    • Your Google Business Profile kept active alongside
    • One plain report a month: what went out, what came in
    The numbers

    Why this matters more than it used to

    You don't have to take our word for it. The numbers tell the story.

    For a lot of your customers, your social media is the first impression, before your website, before the phone call, before they ever pull into your lot. An active, current page tells them you're open, professional, and worth their time. A dead one tells them the opposite, even if your work is the best in town.

    71% of American adults use Facebook, half use Instagram, and 84% are on YouTube. Your customers are not hard to find. They're already scrolling every day. The only question is whether your business shows up while they do, or your competitor's does.

    Posting consistently isn't about vanity metrics or going viral. It keeps you top of mind, so when someone nearby needs what you do, you're the name they already know.

    Share of American adults on each platform: 84% YouTube, 71% Facebook, 50% Instagram (Pew Research Center, 2025)
    Source: Pew Research Center, 2025

    Not sure where to start? Start with a free review.

    We look at your current pages, work out where your customers already are, and tell you honestly where you stand and what we would post first. No charge, no obligation.

    Google5 stars
    5-star services
    Sound familiar?

    Sound familiar?

    We've talked to a lot of local business owners about social media. It's almost always one of these three things. Usually all three.

    The three social media walls every local business hits: not knowing what to post, no time to post, and messages falling through the cracks
    The three walls every local business hits

    "I never know what to post."

    You're staring at a blank post box thinking your business isn't interesting enough. It is. The job you finished yesterday, the question a customer asked twice last week, the new rig in the yard, the before-and-after nobody else gets to see. Your everyday work is exactly what customers want to look at before they hire someone.

    How we fix it: We build your content around your actual business. Real jobs, real customers, real answers to the questions people already ask you. You'll never stare at a blank box again, because we do the thinking and the writing.

    "I don't have time for this."

    Of course you don't. You're quoting jobs, managing crews, and handling everything else. Social media is the first thing to slide when a busy month hits, and one skipped week quietly turns into six months of silence. That silence costs you: the page that hasn't posted since spring looks closed, even when your schedule is booked solid.

    How we fix it: We post on a consistent schedule whether you're slammed, short-handed, or out of town. It gets done every week without you touching it. That's the whole point of hiring us.

    "People message us and it falls through the cracks."

    Someone asks for a quote in your messages on Tuesday. You see it Friday. They hired someone else Wednesday. Comments, DMs, and reviews pile up across platforms, and there's no system for who answers what. Every slow reply is a lead handed to a competitor.

    How we fix it: We build an inbound process that fits how your business actually runs. Depending on what you need, that can include instant replies to common questions, after-hours responses so nobody messages a silent page, and routing that sends real quote requests straight to your phone or inbox. The goal is the same either way: nothing falls through the cracks, and you only deal with the conversations that actually need the owner.

    An inbound message flow: instant replies, after-hours responses, and routing that sends real quote requests straight to you
    Nothing falls through the cracks
    Platforms

    Which platforms? The ones your customers actually use.

    Plenty of agencies push the same platform lineup on every client, or promise to put you everywhere at once. We don't do either, because the right answer depends on your business.

    A contractor, a restaurant, and an RV park don't have the same customers, and their customers don't scroll in the same places. So we start by looking at who you're trying to reach and where they already spend their time, then focus your presence there. That might be one platform done exceptionally well. It might be three. What it won't be is a cookie-cutter package that spreads your budget thin across platforms your customers never open. Wherever you end up, everything points back to the same place: your website and your phone number.

    Facebook
    Still where most local customers are, and where they look up a business before calling. Posts, photos, reviews, events and the messages that turn into quote requests. For most of the businesses we work with, this is the one.
    Instagram
    For work that photographs well: finished jobs, before and after, the crew, the yard. Short videos carry further than photos here, and the same posts can run on Facebook without extra work.
    Google Business Profile
    Not a social network, but the posts and photos on your Google listing show up in the search results your customers actually see. We keep it active with the same material, as part of local SEO.
    YouTube
    When you have something to show: how a job is done, what a site looks like, a walk-through. Videos here keep turning up in search for years, and short ones can be cut from the same footage.
    LinkedIn
    For businesses that sell to other businesses, oilfield services and contractors chasing commercial work among them. Fewer posts, more about who you are working with and what you can take on.
    Everything else
    TikTok, Nextdoor, X and whatever launches next. We add a platform when your customers are on it and it earns its place, not because it exists.

    Want to talk it through first?

    Call (432) 301-9327. The people who would run your pages are the ones who answer, and we will tell you straight if it is worth doing.

    What you get

    Four things, every month

    Content, consistency, an inbox that gets answered, and a report you can read in a minute.

    01

    Content from your real work

    Project photos, customer wins, answers to common questions. Content that sounds like you, not stock-photo filler.

    02

    Consistent posting, every week

    Your presence stays active through busy season, slow season, and everything in between, whether you're slammed or out of town.

    03

    An inbound system that fits you

    Automations and routing set up around how you actually work, so messages get answered and real leads reach you fast.

    04

    Monthly reporting in plain English

    What we posted, what it reached, what came in. No jargon, no vanity-metric dashboard you'll never open.

    Who it is for

    Who this is for

    We work with the businesses that keep their towns running. Contractors, oilfield services, RV parks, rental companies, restaurants, shops. If your customers live within driving distance of your front door, this service was built for you. You don't need to understand algorithms, hashtags, or whatever platform launched last month. That's our job. Your job is running your business.

    • Contractors and trades
    • Oilfield service companies
    • RV parks and storage
    • Rental companies
    • Restaurants and shops
    • Anyone whose customers live nearby

    What we need from you

    • A few photos from the jobs, when you have them
    • The questions customers ask you most
    • A yes or no on anything we are unsure about
    • About fifteen minutes a month

    Everything else is ours to do.

    Why Basin Hosting & Web Design

    Who runs the pages matters more than the schedule

    Plenty of people will post for you. The difference is whether the posts sound like your business and whether anyone answers the messages.

    Do it yourself

    Running it in-house

    Free, and the first thing to slide in a busy month.

    • Posts when someone remembers
    • A page that went quiet last spring
    • Messages seen three days late
    • No idea what reached anyone
    • Evenings spent on it
    Big agency

    A typical social media agency

    The same calendar for every client, and a dashboard to explain it.

    • Stock photos and generic captions
    • Every platform at once, none done well
    • Messages left to you
    • A dashboard of impressions
    • Nobody who has seen your yard
    How it works

    Three steps.
    Then it just runs.

    No guesswork on your end. We figure out where your customers are, build the plan around your business, and handle it every week from there.

    01

    Free review

    We look at your current presence (or lack of one), figure out where your customers actually are, and tell you honestly where you stand. No charge, no obligation.

    Free · No obligation
    02

    Plan

    We build a posting approach and an inbound setup around your business, your customers, and your busy season.

    Onboarding
    03

    We run it

    Content goes out, messages get handled, real leads land in your hands, and you get a simple report every month.

    Every month
    Results by company type

    What showing up looks like

    Figures from businesses we manage in the Permian Basin, by company type. The pages, the listing, the website and the ads working together, all pointing at the same phone number.

    70
    Job requests through one paving contractor’s website in 13 months
    49
    Taps to call from one RV park’s website in 30 days
    29
    Booking requests through the same RV park’s website in those 30 days
    67
    Calls and messages from Google search for a party rental company in one month
    FAQ

    Social media questions

    Still wondering about something? Call (432) 301-9327 or send a note, straight answers, no sales script.

    Do I really need social media if I already have a website?
    Your website closes the sale, social media starts the conversation. Many customers look at your social pages first, and a strong presence sends them to your website ready to buy.
    Which platforms will you manage for me?
    The ones that make sense for your business, which is part of what the free review figures out. We look at who your customers are and where they spend time, then recommend a focus. We'd rather run the right platforms well than every platform badly.
    What if my business is boring?
    No local business is boring to the person about to spend money with one. People genuinely want to see the job site, the finished work, and the folks they'd be dealing with. What feels routine to you is exactly what builds trust with them.
    What happens when someone messages my page?
    It gets handled. Depending on your setup, common questions can get instant automated replies, after-hours messages get an immediate response instead of silence, and real quote requests get routed straight to you. We build the system around your business during onboarding, so leads stop dying in an unread inbox.
    How fast will I see results?
    Being straight with you: social media is a compounding asset, not a light switch. Most clients see steady growth in reach and engagement within the first couple of months, with calls and messages building from there. Anyone who promises overnight results is selling you something.
    Can't I just do this myself?
    Sure, plenty of owners try. Then a busy month hits, the posts stop, and the messages pile up. The value isn't knowing how to post, it's that it actually gets done, every week, without you thinking about it.
    Do you run paid ads on social media too?
    Paid social is a separate job from running the pages, and we take it on when it fits the business. Most local companies get more from Google first, because that is where someone searches when they already need you. See PPC marketing.

    Ready to stop worrying about your social media?