PPC marketing that makes the phone ring
Google Ads built around the jobs you want, in the towns you work, with every call and form counted. Set up within days, managed every month, and reported in plain English. From Midland and Odessa, for businesses across the Permian Basin.
See what your ads could bring in
Running ads already? We read the account and tell you what to keep, fix and stop. Not yet? We tell you what clicks cost in your area before anything runs. Free, and you get a straight answer.
Or call (432) 301-9327
“Excellent design and customer service.”Laura S.“Our customers find us like never before!”Dennis H.“The best designer in Texas hands down!”Tucker B.“Fast and responsive sites with amazing UX and design.”Chris D.“Did an exceptional job.”Doug H.“Great service no matter how big or how small the job.”Chris C.What is pay-per-click advertising?
Ads at the top of Google, paid for by the click, that put your business in front of people the moment they search for what you do.
How it works
When someone in Midland searches for a paving contractor, an RV park or a bounce house rental, the first things on the page are ads. Google shows them above the map and above the regular results, and you pay only when somebody clicks one.
Local SEO earns that spot over months. Pay-per-click buys it this week. The two work best together: the ads bring calls while the listing and the website climb, and the searches people use to find the ads tell us what the website should say.
The catch is that an ad account spends money whether or not it is set up well. Most of the small-business accounts we read were paying for the wrong searches, in the wrong towns, with no way to tell which clicks ever became a call. That is the part we fix.
When the pieces below work together, the ads stop being an expense you hope pays off and become a line you can read every month: what you spent, what people searched, and how many called.
What the monthly work includes
- Ad account setup, or a clean-up of the one you have
- Keyword research for your trade and towns
- Ad copy written for the job, not copied from another trade
- Negative keywords: the searches you do not want to pay for
- Location targeting by town
- Call and message assets on the ads
- Every call and form counted
- A check of the page the ads land on
- One short report a month, in plain English
Already running Google Ads? Get a free read of the account.
We go through where the budget went, what people actually searched, and whether a call was ever counted. Then we tell you straight what to keep, what to fix and what to stop.
Be the first name they see when they are ready to call
People searching for a contractor, a storage unit or a place to park the RV are not browsing. They have a job to get done, and they call one of the first names on the page. If that is not you, it is a competitor.
We build the campaign around the jobs you actually want, in the towns you work, written so the right person taps to call. Then we manage it every month: what people searched for, what the clicks cost, which ones called, and what to change.
One RV park we manage took over 60 calls from its ads in a single month. A paving contractor we manage gets job requests through the website every week, on top of the phone calls.
- Ads for the jobs you want more of
- The towns you work, and nothing else
- Wrong searches blocked as they show up
- Your phone number on the ad itself
- Every call and form counted
- Changes every month, in writing
Google first. Other platforms when they fit.
Most local businesses get the best return from Google Search, so that is where every account starts. The rest is added when the numbers say it will pay.
Google Search ads
Google Maps and Local Services Ads
Microsoft Advertising (Bing)
Facebook and Instagram ads
YouTube, display and remarketing
Need straight answers about your ads?
Call (432) 301-9327. We build and manage the account ourselves, and we answer the phone. No sales script.
The kinds of ads we build
Each one has a job. Search ads do most of the work for a local business; the rest are added when they earn their place.
Search ads
Text ads at the top of Google for the searches that mean someone needs you now: asphalt paving in Midland, an RV park near Odessa, a bounce house for Saturday. The workhorse of every local account.
Call ads
Ads built so the tap is a phone call, with your number on the ad and call reporting switched on, so a call from an ad is counted as a call from an ad.
Local Services Ads
Google Guaranteed listings above the regular ads for the trades that qualify. You pay per lead, not per click, and we handle the verification and dispute the leads that were not real.
Remarketing
Follow-up ads for people who visited the website and left without calling. They see your name again on the sites and apps they use, and come back when they are ready.
Display and YouTube
Image and video ads across Google’s network for awareness: a new RV park opening, a seasonal paving push, an event venue. Cheap reach, used with a purpose.
Microsoft Advertising
The same search campaign mirrored on Bing once Google has proven it, for the share of people who search there. Lower click costs, a small added budget, the same tracking.
Four steps.
Then the phone rings.
The same rhythm for every account, whether it is new or one we take over.
Read and scope
We read your current account, or price the clicks for your trade and towns if there is none yet. You get a short written scope: the jobs, the towns, the budget you set, and what we will do.
Build
Campaigns, ad groups, ads written for your trade, the searches to block, location targeting by town, call assets, and tracking that counts every call and form. We check the page the ads land on before anything runs.
Launch and count
The ads go live within days of the scope, and calls usually follow in the first week. We watch the search terms daily at the start and block the ones that waste money as they show up.
Monthly read
One short report a month in plain English: what you spent, what people searched, how many called, and what we changed. If the numbers do not justify the spend, we say so.
Who manages the ads matters more than the platform
The same budget can bring in calls or disappear, depending on who reads the account and how often.
Basin Hosting & Web Design
One shop, start to finish, that also builds the website and keeps the Google listing up.
- We build and manage the account ourselves
- Every call and form counted, and read every month
- Wrong searches blocked as they appear
- Website, Google listing and ads kept in step
- One plain report a month
- A call back from the person doing the work
Doing it yourself
Google makes it easy to start and easy to keep spending.
- Set up once, then it runs on Google’s defaults
- Search terms rarely read, so the waste stays
- Clicks counted, calls usually not
- Google’s recommendations applied for you, budget included
- Hours taken from the jobs that pay
A typical agency
A template built for another trade, and a dashboard to explain it.
- A junior account manager you did not choose
- A dashboard of clicks and impressions
- The budget judged by spend, not by calls
- Website and listing handled by someone else, or not at all
- A ticket queue when something breaks
What the phone looks like when it works
Figures from businesses we manage in the Permian Basin, by company type. Ads, local SEO and the website working together.
PPC marketing questions
Still wondering about something? Call (432) 301-9327 or send a note, straight answers, no sales script.